Documentary: Roasted

The short documentary, Roasted isn’t just a coffee story. It’s a story about a coffee shop that had the audacity to open up across the street from a Starbucks in a dead area outside of San Diego. It’s a story about small business and entrepreneurship. Bird Rock Coffee was the 2012 National Micro Roaster of the Year and this documentary sheds a little light on their success.

Most importantly, this documentary is an example of how small roasters and coffee shops love what they do and love sharing it with the world. Make sure you watch past the short credits at the end where Chuck explains how he was attacked by monkey when visiting coffee farms.

Roasted || A Coffee Documentary from Matt Ellenbogen on Vimeo.